Business Valuation

Stop Guessing the Value of Your Business.

You built this company.
You’ve sacrificed for it.
Lost sleep over it.
Tied most of your net worth to it.
And yet — if I asked you what it’s actually worth in today’s market… most owners pause. Not because they’re incapable.
Because no one has ever shown them their real number — the way a buyer sees it. That’s what this engagement is for.
Clarity.
Not pressure.
Not a sales pitch.
Just the truth about where you stand.

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Who This Is For

This is for owners doing $1M–$5M in revenue who:

  • Have most of their wealth tied up in the business
  • Aren’t ready to sell today — but know they won’t own it forever
  • Feel the weight of uncertainty around value, risk, and timing
  • Want an experienced perspective, not a spreadsheet


If you’re looking for a quick online estimate, this isn’t it. If you want to understand how a serious buyer would evaluate your company — and what that means for your life — keep reading.

The Real Risk Isn’t Selling Too Early. It’s Waiting Without Clarity.

Here’s what I see all the time.
Owners wait.
They assume value is growing. They assume the market will be there. They assume they’ll “know” when it’s time.
Then something shifts.
A key employee leaves. Margins tighten. Energy fades. The market cools.
And suddenly, the leverage is gone.
Timing isn’t just emotional. It’s financial. Clarity gives you control. Delay gives the market control.

What This Engagement Actually Is

This is not a formula.
It’s not a rules-of-thumb multiple.
It’s a structured, 28-page valuation and risk analysis built the way buyers and lenders evaluate companies — combined with a private strategy session to interpret what it means.
You’re not buying a report.
You’re buying perspective.

What You Receive

A 28-Page Market-Backed Valuation

Built from real transaction data and adjusted for your industry, size, and risk profile.

2. Value Driver & Risk Analysis

We stress-test revenue quality, customer concentration, margins, owner dependency, and transferability.

3. The Buyer’s Audit

How a serious acquirer would pick apart your business — and where they’d push for discounts.

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4. 90-Minute Private Strategy Session

We walk through the findings. We discuss timing. We talk through options — sell now, prepare, restructure, or grow.

5. Advisor-Ready Summary

A concise brief you can take to your CPA, attorney, partner, or family. No agenda. No pressure to list. No hidden incentive. Just answers.

Why Me

I’ve sat on every side of this table.

  • I’ve built and sold my own companies.
  • I’ve brokered deals.
  • I’ve worked with hundreds of owners in the messy middle between “I might sell someday” and “I need to decide.”


Most advisors see one angle.
Accountants focus on tax.
Brokers focus on listing.
Consultants focus on growth.
I look at the whole picture.
Your value.
Your timing.
Your life.
Because a valuation isn’t just math.
It’s a decision about what happens next.

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Who This Is Not For

This is not for:

  • Startups
  • Owners under $1M in revenue
  • Anyone looking for a free opinion
  • Owners who only want confirmation of what they already believe

This is for serious operators who want to understand what they’ve built — and what it’s worth — before the clock makes the decision for them.

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Investment

$4,200 flat fee. 

No commissions.
No success incentives.
No pressure to move forward.
If you later choose to sell through Vision Fox, we can discuss applying part of this fee toward that engagement.
If you don’t walk away with at least one meaningful insight that changes how you see your business, I’ll refund it.
That’s how confident I am in the process.

Next Step

You don’t need to decide whether to sell.
You need to decide whether you want clarity.
Start with a private 20-minute fit call.
If it makes sense, we move forward.
If it doesn’t, you still leave clearer than you were.

All contents ©2023 Vision Fox, LLC