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Sales growth calculator

What is a better close rate worth?

Most owners try to fix sales by buying more leads. Put in your numbers and see what happens when you close more of the leads you already pay for.

Your sales today · per month
$
%

The share of leads that become paying clients. Not sure? Use your best guess. Knowing this number is the first thing a sales manager fixes.

$

What an average new client spends with you in their first 12 months.

%
The improvement
%
$

A sales coach or fractional sales manager.

×

Many owner-run businesses sell for about 2–4× earnings. Set to 0 to hide the value estimate.

Your sales today

New clientsper month
Cost per leadmarketing ÷ leads
Cost to win a clientmarketing ÷ new clients
New revenuewon per month
Gross profitfrom new clients per month
Return on marketinggross profit per $1 spent

Extra clientsper month, same marketing
Extra gross profitper year
Cost to win a client

Today Break-even Goal
Added business value

Estimate your business value →

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Where growth comes from

Three ways to grow sales

What happens when you get 10% better at each part of the sale. Sales grow by multiplying leads, close rate and client value, so small gains in all three add up to a lot.

10% better at…New clients / moExtra gross profit / yrExtra marketing?

The formula

New clients come from three numbers multiplied together.

Leads × close rate × client value = new revenue

Why close rate first

More leads cost more marketing. A higher close rate turns the leads you already pay for into clients, which lowers your cost to win every client.

Estimates assume lead volume, client value and margin stay the same while the close rate changes, and use first-year client value only. Business value estimates are illustrative only and are not a valuation or financial advice.

Sales coaching & fractional sales management

Build a sales team that closes.

Vision Fox helps owners build a sales process that closes more: sales coaching for owners and teams, and fractional sales management when you need a sales leader without a full-time hire.

Explore sales coaching